Any successful business service organization requires a team with a sales force to drive its operations. With good analytical skills, a willingness to learn and good customer orientation, marketing involves an integrated set of strategies for selling products and services or ideas. Sincerely, Marketing is a social and managerial function associated with the process of researching, developing, promoting, selling, and distributing a product or service. The customer is the king and so marketing goes beyond selling and advertising. The right marketing team could build and develop the business and reap the rewards of any business opportunity.
The essence of marketing is to understand the customer needs and develop a plan that surrounds those needs. The most effective way to grow and expand any business is by focusing an organic growth. What increases revenue and profit is to acquire more customers. By acquiring more customers, the company increases customer base and then revenues come from a larger base.
When it comes to customers, its important to pitch your marketing efforts to the right niche market, to be successful and productive. Understand that only a proportion of the population is likely to purchase the product or idea. So, in order to save money and time, select the target market and position your product. It’s best to start by focusing on what your target demographic group needs have in common. This can be done by market research. What do they all want that your business can provide? What is important to them?
Once you've found the common denominating need you can determine what it is that they are in search of and develop your value proposition around that need. To be successful,
Though marketing differs between small and larger business, the five basic questions that remain answered are:
For small business owners, budget is limited. A combination of sales activities with marketing tactics would be the accurate way to market a small business. By interacting with your prospective customers and clients, a research itself is possible, which is priceless.
Ensure that the product or service receives publicity by generating exposure in as many different media outlets. The key to generating the most media interest is media interaction over an extended period of time-weekly/monthly follow ups, prompt fulfillment of media requests etc. Though the client has a great product, the consumers may not be aware of it. The media should be notified of this interesting and remarkable product theta their readers or viewers would be interested in. Also, try to
Recognize the market clusters that exist in your target audience.
What differentiates each group? What makes them unique?
Choose the group that will be the focus of your campaign.
What message do you want to convey?
How do you want your audience to see you?
Marketing concept begins with the production and sales concept
Explanation of situation analysis, marketing strategy, marketing mix decisions and implementation and control
Application of 5 C’s of marketing
Defining the scope of potential, available, qualified, target and penetrated market
Needs, requirements and base for segmenting industrial and consumer market
Analysis of the size, growth, profitability, cost structure, distribution channels, trends and key success factors
Short list you 5 target market strategies
Application of 4 P’s of marketing
Outline the aspects of building, managing and protecting brand equity
Include the objectives and methods while pricing a product, service or idea.